
Jobs who rocketed to the top of the consumer products industry by offering 2 for 1 deals and no interest, no payments on popular products like the i-pod, i-phone and Mac says the furniture industry has inspired some of his most successful marketing efforts at Apple. In a new ad released today by Apple, Jobs appears in his signature black turtleneck, "you won't pay $399.00 for the new i-phone, not even $299.00- for a limited time come down to Apple and pay just $199.00--but that's not it--we'll include a free i-pod, i-pod dock and no interest, no payments until 2012."
"It's largely price that brings people into our stores" said Jobs "and of course that desire to feel average that captures the heart of the consumer." Jobs is expected to unveil the new marketing and product development campaign at the October High Point market in the lobby of the High Point Hotel.
As part of the strategy, Apple has just announced they will be building a new $1 Billion server facility in the heart of furniture manufacturing country, Maiden, NC. No, No, No newspaper adds for all Apple products will be running soon.
ReplyDelete