Zima and several leading youth manufacturers will announce Monday a multi-million dollar cross-branding advertising campaign to spur sluggish sales.
Industry executives studied the behavior of nearly 100 teenagers in North Carolina and surrounding areas and observed behavior after consuming 3, 6 and 9 Zima drinks, respectively.
The studies' findings were overwhelming said a furniture industry executive who spoke on a condition of anonymity because he was not authorized to speak about the report. "After 6 Zima's, there's a 62% chance our industry sees a sale we would have missed and almost a 98% chance we get a sale after 9 drinks." In one behavioral study, 18 year old Brad Ferguson of High Point, NC ended up in a car trunk after a long night of drinking. Brad found out two weeks after the party his girlfriend, Tanya, was pregnant with twins. "Does it suck?" said Brad, "yeah, it kinda sucks and comes with all these expenses I wasn't prepared for. "
It's those expenses that have both industries excited about their new partnership. "Teen pregnancy is a win-win for both industries" said one beverage executive as the study also showed a sharp rise in alcohol consumption after the male was informed of the pregnancy. As both industries struggle to stimulate consumer demand, they are finding stimulation and a little alcohol is exactly what is needed in today's tough economic times.